Vision BMW ALPINA: the coupe that challenges Maybach at Villa dEste 2026

Published on May 16, 2026 | Translated from Spanish

The Concorso d'Eleganza Villa d'Este 2026 was the chosen stage to present the Vision BMW ALPINA, a large proportioned coupe that marks the beginning of a new era for the brand within the BMW Group. With a silhouette reminiscent of the 8 Series and a length similar to the 7 Series, this model positions itself between conventional BMWs and Rolls-Royce, competing directly with Maybach and the Jaguar Type 01. Its design, the work of Max Missoni, combines elegance and power.

low-angle view of a long sleek Vision BMW ALPINA coupé parked on the Villa d'Este lawn at dusk, front wheels sharply turned as if entering a curve, aerodynamic airflow visible as glowing blue streaks over the sculpted hood and side intakes, full-width rear diffuser and twin exhaust tips catching warm golden hour light, carbon-fiber mirror caps and 22-inch turbine-style wheels reflecting polished stone, cinematic engineering visualization, dramatic chiaroscuro lighting contrasting deep violet paint with illuminated chrome accents, photorealistic technical render, ultra-detailed body panels and suspension components visible through open grille

Mild hybrid mechanics with the V8 S68 biturbo 🚀

Under the hood, the Vision BMW ALPINA mounts a V8 S68 4.4 biturbo engine that in its 780i xDrive variant delivers 544 hp, adding 18 additional hp from the electric motor, making it an MHEV model. This block is coupled to an 8-speed automatic transmission from ZF. The rear features a sharp light signature with a double LED strip and four exhaust outlets, suggesting its high performance. Inside, the base of the windshield acts as a distinctive element.

Four exhausts and an interior that calls for a microphone 🎤

Of course, the detail of the four exhaust outlets is not missing, because nothing says I'm fast like a visual reminder that you burn gasoline as if it were free. And inside, the base of the windshield is so much of a protagonist that you almost expect to see a teleshopping presenter popping up. That said, with 544 hp and a supporting electric motor, at least you can make the trip to the dealership with a clear conscience, knowing you've reduced consumption... by at least 0.2%.