An Asturian visitor has sparked an intense debate on social media by showing the bill from the iconic Bar Bosch in Palma. In the video, she compares the price of a llonguet with sobrassada and Mahón cheese and some gildas, which cost her two euros in Gijón, versus the eight she paid at the Mallorcan establishment. The difference has generated astonishment and criticism among users.
The dynamic pricing algorithm in tourist hospitality 🤖
The price disparity between regions is not coincidental. Pricing systems in high-turnover bars, such as Bar Bosch, are often based on algorithms that analyze tourist demand, the logistical cost of local ingredients, and the value of land in central areas. While in Gijón the cost structure is lower, in Palma the margin is adjusted to a customer profile with greater spending capacity, using historical sales data to maximize revenue per average ticket.
The llonguet, a work of art listed on the stock market 📈
At this rate, the sobrassada llonguet will end up being a financial asset. Eight euros for a bite that in Asturias is worth a latte and a smile. Perhaps the waiter included a QR code to trace the pig's provenance or an NFT of the Mahón cheese. What is clear is that, if the trend continues, ordering a gilda will be like buying stocks: you know you're going to get ripped off, but at least you hope the value of your palate goes up.