The closure of Newplast left the world of stop-motion animation in a delicate situation. Without its modeling clay, even Aardman Studios couldn't guarantee its upcoming projects. Faced with this crisis, Animation Supplies has introduced Chroma Clay, a material manufactured in the United Kingdom and designed to meet that specific technical need.
Technical development and material composition 🛠️
Chroma Clay has been formulated with a blend of waxes and pigments designed to offer controlled resistance to the heat of studio lights. Its hardness allows it to maintain detailed shapes without cracking, and its flexibility prevents breakage during repetitive movements. The company assures that the material does not stain hands or leave residues on sets, a critical point for long shoots. It is available in a range of basic colors that can be mixed together, following the needs of animators.
The modeling clay that promises not to melt in summer ☀️
Anyone who has worked with generic modeling clays knows that the heat on set turns characters into soft-bodied creatures. Chroma Clay promises to better withstand those conditions, although it remains to be seen if it can endure an eight-hour shoot under tungsten lights. For now, British animators celebrate not having to import material from Japan or resort to toy store putties. We'll see if the new formula doesn't become the next victim of the heatwave.