Political and technological events share an identical liturgy: the leader steps onto the stage, the crowd chants slogans, and each attendee feels they belong to something greater. There is no difference between a rally and a mass. The fervor is the same, the call to brotherhood echoes identically, and the offering is disguised as a donation or a purchase of merchandise to fund the next campaign.
The engineering of collective faith on digital platforms 🙏
Social media algorithms replicate the structure of a temple. The recommendation system acts as a priest guiding the faithful toward content that reinforces their belief. Notifications are bells calling for daily prayer. Developers design feedback loops that generate dopamine, the chemical incense of the 21st century. The source code is the new catechism, and each update is a liturgical reform.
The digital collection plate: when your like is the temple's currency 💰
In the technological mass, the collection plate doesn't pass with bills, but with subscription notifications. The brother who donates ten euros a month gets a front-row seat and an exclusive emoji. The one who doesn't pay hears the sermon from the back, with advertisements. The funny thing is that both believe they receive the same salvation. But the digital priest always knows who put in the coin. And he smiles.