Live Nation Spain and Fundación ONCE present a new model to make concerts more inclusive. After a year of work with focus groups and user analysis, the Aullidos Tour by Fito y Fitipaldis served as a testing ground. 258 volunteers assisted over 1,500 people with disabilities, revealing that the biggest barrier is not physical, but informational.
Applied Technology: Navilens and BeMyVega Eliminate Prior Uncertainty 🎵
The project integrates tools like Navilens, which guides visually impaired people using color codes, and BeMyVega, a digital assistant for navigating the venue. Adapted signage and more intuitive ticketing reduce prior anxiety. Staff training was key: knowing how to address specific questions prevented a lack of information from becoming an invisible wall. The goal is structural, not one-off.
The Biggest Obstacle Wasn't the Fence, But Not Knowing Where the Bathroom Is 🚻
It turns out the drama wasn't the lack of ramps, but the uncertainty of arriving and having no idea where to enter. 1,500 people were assisted, and the top complaint was: no one told me how to get there. Good thing now, with Navilens, you can find the emergency exit before the beer line. Because yes, accessibility is serious, but humor also helps lower the mental barrier.