Ferrari Luce: the brands first electric car arrives with design by Jony Ive

Published on May 27, 2026 | Translated from Spanish

Ferrari has presented its first electric car, the Luce, a model that breaks with the tradition of the Prancing Horse. With a price of 550,000 euros, the Luce measures 5,027 mm in length, offers five seats, and the largest trunk in the brand's history. Its design, the work of Jony Ive and Marc Newson, does not resemble any previous Ferrari and boasts the best aerodynamic coefficient of any road model from the company.

Ferrari Luce electric vehicle during wind tunnel testing, Jony Ive designed bodywork with ultra-smooth surfaces, airflow visualization showing laminar flow over the front hood and side panels, rear diffuser actively channeling air while battery pack cooling vents open, five-seat cabin visible through transparent side section, largest Ferrari trunk lid open revealing cargo space, engineering team monitoring aerodynamic data on holographic displays, carbon fiber underbody with glowing blue battery cell indicators, dramatic studio lighting reflecting off metallic silver paint, cinematic technical visualization, ultra-detailed mechanical components, photorealistic industrial render

Aerodynamics and Space: The Technical Keys of the Luce 🏎️

The Luce is not only electric but also marks a milestone in aerodynamic engineering. Its drag coefficient surpasses any previous Ferrari road car, achieving a balance between efficiency and performance. With a length of 5,027 mm, the car offers a spacious interior for five occupants and a trunk that, according to the brand, is the largest ever seen in a Ferrari. All this without losing the sporty essence, although with a more rational and less radical approach.

The Ferrari That Doesn't Look Like a Ferrari: So What Do We Do Now with the Engine Roar? 😅

The Luce is so silent that purists are already looking for a good exhaust pipe to cry into. For 550,000 euros, you get a car that makes no sound, but at least has a large trunk to carry groceries or, who knows, a toy V12 sound generator. Designed by the fathers of the iPhone, the Luce is the first Ferrari you could mistake for a concept car from another brand. Of course, no one will take away the exclusivity of paying half a million for absolute silence.