Ferrari's first electric car, named Ferrari Luce, has caused an earthquake among the brand's followers. Its design breaks with the tradition of aggressive lines and sporty curves to adopt a smooth, minimalist style, closer to an Apple product than a Maranello speedster. The look is the work of the same team that designed the iPhone and the Magic Mouse, which explains the rounded shapes and pristine aesthetic that has left no one indifferent.
From the V12 engine to the silence of an aluminum-designed battery 🔋
Beneath its clean-lined bodywork, the Ferrari Luce hides a high-voltage electric platform. The battery, integrated into the chassis, seeks a low center of gravity to maintain stability. However, the real change is on the outside: the headlights are LED strips that look like they came from a desktop accessory, and the front grille has been reduced to a simple slot. The design team has prioritized aerodynamics over visual aggressiveness, achieving a low drag coefficient but losing the essence that defines a Ferrari.
Purists cry, hipsters applaud, and the horse gets a makeover 🐴
While classic fans clutch their heads seeing a Ferrari that looks like a luxury appliance, new tech-savvy buyers see it as the ultimate garage accessory. The car doesn't roar, it whispers; it doesn't accelerate, it glides; and its engine sound has been replaced by a melody that sounds like an email notification. If you close your eyes, you could mistake reverse gear for an iPhone 15 ringtone. The Prancing Horse is now painted glossy white and has rounded edges.