More than 160 companies from the Valencian Community have circumvented Donald Trump's tariff policy and continue to grow in the United States. Sectors such as footwear, ceramics, automotive, and food have managed to maintain their presence through strategies like opening subsidiaries on US soil or diversifying markets. The quality and competitiveness of their products have boosted exports despite trade barriers.
Technological strategies to bypass trade barriers 🚀
The key has been logistical and fiscal adaptation. Companies have established subsidiaries in the US so their products are considered locally sourced, avoiding tariffs of up to 25% on ceramics and footwear. Others have used warehouses in free trade zones or redirected components through countries with preferential agreements. The digitalization of supply chains and the use of customs software have enabled tracking and certifying the origin of each part, reducing import costs.
Trump imposes tariffs, but Valencia steps up its game 💪
It seems Trump's wall wasn't so high after all. While he raises tariffs, Valencian companies open stores in New York and sell tiles in Miami as if they were local. The strategy is simple: if you can't beat the tariff, switch to the other side. And if the customer asks, you can always say the product is made in USA, even though the clay traveled by ship from Castellón. Globalization has its quirks.