The price of shade in summer: drinks that rise with the sun

With the arrival of summer, terraces fill with customers seeking refuge from the heat. However, asking for shade has become a luxury. Hospitality businesses apply surcharges to orders when a customer requests a table under an awning or umbrella, a practice that repeats every year and sparks debate among users.

sunny urban summer street, customers seated on terrace under awnings and umbrellas, waiter delivering drinks in glasses with ice, close-up of price list showing handwritten increase for table with shade, digital thermometer showing 38 degrees hanging on facade, deployed awning casting sharp geometric shadow on pavement, slow motion as coins fall on the bill, cinematic photorealistic style, intense Mediterranean lighting, hard and contrasted shadows, canvas and metal texture, shallow depth of field

Shade algorithms: how technology adjusts prices instantly ☀️

Some establishments already use digital systems to manage terraces. A booking software can assign tables based on the sun's position and apply automatic surcharges to the bill if the customer chooses a shaded area. The logic is simple: demand for those tables is high, and the price adjusts like in a dynamic market. No mystery, just supply and demand.

Paying not to get roasted: the new premium feature of terraces 🍹

Soon we'll see terraces with subscriptions: the Shade Plus plan for 5 euros a month guarantees you an awning with no surcharge. Or the Titanium mode, which includes a fan and a waiter to fan you. Meanwhile, the average customer is left with the budget option: cloud shade, which is free but not always available. Hospitality innovation in its purest form.