Carmelo Anthony and his partner Asani Swann have announced a collaboration with Utopai Studios to develop large-scale sports content. The partnership aims to grant creators greater creative control, while CEO Cecilia Shen highlighted that their goal is to build a studio system for the AI era that preserves the authorship and ownership of the work. The first planned project is an anime series inspired by Anthony's career, featuring short-form content and behind-the-scenes footage.
Artificial intelligence applied to multiplatform sports narratives 🎬
The collaboration between Carmelo Anthony and Utopai Studios uses artificial intelligence to create original content across multiple platforms. According to the announcement, AI will enable the development of sports ideas within large-scale entertainment properties, keeping creative control in the hands of the authors. Cecilia Shen explained that the new studio system aims for creators to retain authorship of their work, while the anime about Anthony will be the first project to test this model, combining traditional animation with generative tools.
Carmelo goes from three-pointers to anime with the help of an AI that doesn't ask for autographs 🤖
Because, of course, after years of sinking threes and arguing with referees, Carmelo Anthony decided his next move was to dive into the world of anime with an AI that, they promise, won't steal his copyright. The series will showcase his career in short format, perhaps so fans can watch it between NBA games. What they don't clarify is whether the AI will also draw his best frustrated faces or if it will include an entire episode dedicated to his moves in the paint.