While governments invest millions in pursuing users who share series or movies, digital scam networks operate almost unhindered. Platforms like Meta or Google allow fake cryptocurrency ads and gambling without verifying the advertiser. The hypocrisy is evident: the small offender is punished while the big business of fraudulent advertising is protected. It's time to shift the focus and demand real accountability from tech companies.
How to force platforms to identify their advertisers 🛡️
The technical solution involves implementing mandatory identity verification systems for any advertiser, similar to the KYC (Know Your Customer) requirements in the financial sector. Each ad should be linked to a verified legal entity or individual, with automatic penalties for the platform if fraud is proven. Additionally, it would be feasible to create a European compensation fund for victims, financed through a tax on digital transactions. This way, tech companies would assume part of the social cost they generate.
The magic solution no one wants to apply 🤷
It seems the technology to identify advertisers has existed for years, but of course, if we apply it, advertising revenue would drop. It's easier to go after the neighbor who downloaded an 80s movie than to confront those selling miracle trading courses. In the end, the system prefers a happy scammer over a user sharing content. But sure, if you get scammed, don't forget to fill out the complaint form in triplicate and wait 18 months.