AMASOL marks twenty years fighting loneliness in Argamasilla

Published on June 28, 2026 | Translated from Spanish

The AMASOL association celebrates two decades of work in Argamasilla de Calatrava, offering companionship and support to elderly people suffering from unwanted loneliness. This service, which was created to improve the emotional and social well-being of the community's oldest residents, has become a close resource that reduces isolation and improves quality of life in the community.

AMASOL volunteer visiting elderly person at home, showing warm handshake while holding a tablet displaying a community calendar, cozy living room with a landline phone and a framed photo on the wall, sunlight streaming through a window, photorealistic interior scene, emotional connection demonstrated through body language, soft warm lighting, depth of field blurring background clutter, realistic textures on furniture and clothing, cinematic humanitarian photography style

Technology as an ally in social companionship 🖥️

To expand its reach, AMASOL has integrated digital tools into its daily operations. They use geolocation systems to organize home visits and a messaging app to coordinate volunteers. They have also implemented a cloud-based registry that allows tracking each user's progress, optimizing resources without losing the personal touch. This technological foundation, though simple, is key to managing the growing demand in a town where the elderly population is increasing.

The panic button that isn't for selfies 📱

Some seniors already handle tablets better than their grandchildren, even if it's just to watch cat videos. But beware, AMASOL doesn't give away phones to play Candy Crush; they use them so that if someone feels lonely at three in the afternoon, they can chat with a volunteer. That said, no one should abuse it: calling to ask if bread is more expensive doesn't count as a social emergency.