Former footballer Cobi Jones argues that the 2026 World Cup in the United States has the potential to boost local soccer beyond what was achieved in 1994, when MLS was born. Jones highlights that the sport enjoys greater public awareness and attracts significant business investment. For the average citizen, this translates into jobs, entertainment, and an expanding soccer consumer market.
Digital infrastructure and the business behind the ball ⚽
Organizing the 2026 World Cup requires a remarkable technological deployment. The implementation of blockchain-based ticketing systems, 5G networks in stadiums for real-time broadcasts, and data analysis platforms to optimize logistics for 48 teams is expected. Furthermore, investment in sponsorships and television rights exceeds $2 billion, according to FIFA estimates. This generates a supply chain ranging from venue construction to the development of fan apps.
The American dream: now with artificial turf and popcorn 🌭
Finally, Americans will be able to experience real soccer, although they will probably call it soccer and accompany it with giant nachos and a national anthem before kickoff. Of course, local fans will be able to boast that their national team is no longer the one that loses to Trinidad and Tobago, but the one that organizes the biggest event on the planet. Ironically, to watch good soccer, many will still be looking at the Premier League on their phones during halftime of the stadium match.