The Rise of 3D in Ecommerce: How Brands Are Revolutionizing Their Catalogs

Published on January 08, 2026 | Translated from Spanish
Comparison between traditional photography and interactive 3D model of a pair of sneakers on an ecommerce website

When 3D Gets Serious (and Puts on Sneakers) to Sell 🛒

Brands have discovered that a good 3D model is worth more than a thousand photographs... and costs less to produce. Goodbye to expensive photo shoots, hello to sneakers that spin on their own and sofas that change color like by digital magic. Happy customers, brands saving money, and 3D artists with a new market to explore. Everyone wins! 🎉

"The ecommerce of the future isn't photographed, it's modeled - and your customer can see it from all angles without moving the sofa"

Why Brands Are Switching to the 3D Side

The advantages are irresistible:

Become the 3D Artist Ecommerce Needs

To stand out in this niche:

  1. Master web optimization (fewer polygons, more efficiency)
  2. Learn product visualization (lighting that sells)
  3. Explore tools like Blender, Substance 3D or Marmoset

The New Digital Gold Rush

Emerging opportunities:

Models for augmented reality - Where precision is key

Product configurators - Interactivity that boosts conversions

Technical consulting for brands - Guide them in their transition to 3D

And the best part: now you can say you work in "immersive shopping experiences" instead of "I make 3D models". Marketing is everything, even for selling your 3D marketing services. 😉