The FTC Acts Against Deceptive AI Advertising in 3D Images
The United States Federal Trade Commission, the FTC, has begun sanctioning companies that use artificial intelligence to produce 3D product visualizations without clarifying their synthetic origin. This regulatory agency classifies these practices as deceptive advertising, as they can create false expectations about the real characteristics of an item. The central requirement is to make transparent when these tools are used in e-commerce and marketing campaigns. 🚨
Protecting the buyer is the main objective
The FTC applies regulations that prohibit deceiving in advertising. Its argument points out that an excessively perfected digital representation, which alters textures, dimensions, or reflections, is equivalent to showing a product that does not match reality. This can mislead the user when purchasing, especially in industries where visual details are crucial, such as furniture, fashion, or electronics. The agency does not ban the use of AI, but requires its use to be disclosed clearly and unequivocally.
Measures that companies must implement:- Review and modify how they produce their product images to comply with the law.
- Add visible labels such as "AI-generated image" or "simulated representation" next to each visualization.
- Ensure that the customer can distinguish between a real photograph and an optimized digital recreation.
The key is that the customer knows what they are seeing and can make informed purchasing decisions.
Direct impact on 3D studios and digital artists
This new directive directly affects 3D visualization studios and artists who work for advertising and e-commerce. They must now integrate these transparency warnings into their final deliveries to clients. Adapting workflows and delivery formats becomes an immediate necessity to avoid fines.
Sectors most affected by this regulation:- Interior design and furniture, where the perception of textures and sizes is vital.
- Fashion and footwear, which relies on showing realistic fabrics and drapes.
- Consumer electronics, where reflections and surface finishes influence purchases.