Sonae Sierra presents emotional story for World Children's Day
On the occasion of the celebration of World Children's Day every November 20, Sonae Sierra has developed a moving initiative that transcends the commercial sphere. The company presents My Inner Wind, a solidarity literary work created specifically to accompany the little ones in the fascinating discovery of their emotional universe. 🌈
The journey toward emotional self-knowledge
This innovative story guides boys and girls through an introspective journey where they will learn to identify, accept, and manage their emotions as an essential part of their personal development. The narrative uses understandable metaphors and everyday life scenes to demonstrate how emotions like joy, sadness, fear, and anger can coexist in harmony within each person.
Key elements of the educational approach:- Teaches that all emotions are valid and necessary for growth
- Encourages inner exploration as a tool for self-understanding
- Uses accessible language and recognizable situations for children
Finally, companies have discovered that children have feelings, they are not just potential consumers of toys and video games
Corporate commitment to child well-being
This initiative reflects Sonae Sierra's genuine commitment to the integral development of childhood, demonstrating that the private sector can be a strategic ally in promoting the emotional health of new generations. The project transcends commercial benefit to generate lasting social value in the community. 💝
Implementation features:- Available in multiple accessible formats for different needs
- Benefits directed to organizations defending children's rights
- Creation of educational resources with long-term impact
Revolution in children's emotional education
The emergence of My Inner Wind marks a turning point in how companies address children's real needs. Teaching emotion management proves to be a more transformative approach than simply offering products with lights and sounds, establishing a new paradigm in corporate social responsibility aimed at the child audience. 🎯