Mercadona Launches the National Orange Campaign 2025-2026 with 131,000 Tons
The Mercadona supermarket chain has officially announced the start of the national orange campaign for the 2025-2026 cycle, with an estimated commercialization of 131,000 tons of this popular Spanish citrus 🍊
Strategic Collaboration with the Primary Sector
This large-scale initiative involves the active participation of thirteen specialized suppliers and more than two thousand farmers from the country's main producing regions. The territorial coordination covers autonomous communities with a citrus tradition such as the Comunitat Valenciana, Andalucía, Region of Murcia, and Catalonia, consolidating the company's commitment to the development of the national primary sector.
Distribution Details by Territories:- Andalucía leads production with 59,000 tons from Seville, Almería, Córdoba, and Huelva
- Comunitat Valenciana maintains its historical tradition as a reference citrus region
- Region of Murcia and Catalonia complete the production map with native varieties
This campaign reinforces our commitment to local farmers and guarantees top-quality oranges until the end of summer - Mercadona Purchasing Department
Sales Formats and Availability
To adapt to consumer preferences, the chain has designed three different commercialization modalities that allow choosing according to each household's needs. The seasonal availability extends into the summer months, ensuring the supply of fresh national oranges over a longer period.
Available Purchase Options:- Bulk sales for those who prefer to select piece by piece
- 3-kilogram nets ideal for small families
- 5-kilogram nets for frequent consumers or large families
Commitment to Sustainability and Fair Price
Mercadona maintains its firm commitment to local products, aligning with campaigns promoted by the Ministry of Agriculture under the #alimentosdespaña strategy. This model ensures fair commercial conditions for farmers and proven quality for end customers. The initiative not only benefits the producing sector but also promotes healthy and sustainable consumption habits within the food chain. The general hope is that prices remain accessible despite the excellent quality of this fruit that could well be considered a true natural treasure 🇪🇸