Faro and Creaform Reorganize into Two Strategic Units
The metrology equipment manufacturer Faro has decided to transform its operational structure. The company merges the activities of its main brand with those of its subsidiary Creaform to create two distinct commercial divisions. This measure responds to a plan to streamline its processes and stimulate its expansion in the market. 🔄
New Pillars: Manufacturing and Scanning
The two new areas of activity have clearly defined missions. The first is called Product Manufacturing and Engineering. This division concentrates all solutions dedicated to verifying quality and inspecting components in key industries, such as automotive and aerospace. The second unit is named Scanning and Metrology Operations. Here, Creaform's core technologies are grouped, focused on portable three-dimensional scanning and measurement services. Both divisions will report directly to Faro's CEO.
Details of the new divisions:- Product Manufacturing and Engineering: Aggregates systems for quality control and inspection in heavy industrial sectors.
- Scanning and Metrology Operations: Focuses on the core of Creaform's business: handheld 3D scanners and metrology services.
- Direct Reporting: Both units report to the top executive management of the parent company.
This consolidation allows us to operate with greater agility and a sharper product strategy.
Objectives of the Transformation
The firm explains that this structural change will enable it to function in a more dynamic way and with a more defined product roadmap. By combining human teams and material resources, it aims to eliminate internal bureaucratic hurdles and react more quickly to the needs of diverse clients and sectors. The reorganization does not involve, according to the data provided, massive layoffs of workers, but rather a reallocation of personnel and their capabilities to drive the creation of new solutions. 🎯
Key Goals of the Restructuring:- Increase operational efficiency and strategic clarity.
- Reduce internal complexity by unifying teams.
- Accelerate response to market demands.
- Redistribute talent to foster innovation, without cutting staff.
A Shift Toward Agility
This move is interpreted as an effort to endow a large corporation with the flexibility and reaction speed typical of a startup. A major challenge, comparable to the technical precision required in its own measurement equipment. The ultimate intention is for Faro, along with Creaform, to be able to develop and launch products to the market in a more optimized and user-focused way.