Confirmshaming: how it affects the user experience and how to avoid it
In the field of interface design, there is a controversial practice known as confirmshaming. This tactic seeks to manipulate the user's decision by phrasing the options in such a way that the person choosing to reject an offer feels pressured or ashamed. It is a dark pattern that harms the relationship with the user from the very first moment. 🚫
The mechanism that erodes trust
When a person encounters a case of confirmshaming, for example, a button that accepts with attractive text versus another that cancels with a guilt-tripping phrase, they usually perceive the manipulation immediately. This perception generates frustration and distrust toward the brand or product. The foundation of a good user experience is based on transparency and respect, values that this technique completely breaks.
Direct consequences of confirmshaming:- The user rejects the interaction immediately upon feeling coerced.
- The brand's perception and long-term loyalty are damaged.
- The person may abandon the site or application to avoid emotional pressure.
Interface design should facilitate informed decisions without coercion. Avoiding confirmshaming demonstrates that the customer's autonomy is valued.
Principles for clear option design
Eliminating confirmshaming from your projects is key to building trust. The solution lies in writing button texts and messages in a neutral and objective way. The goal is to communicate the options without judging the user's choice.
Guide to writing respectful buttons:- Use direct language for the main action: Accept offer or Subscribe me.
- Phrase the alternative to decline in a simple and judgment-free way: No, thanks or Cancel.
- Maintain a friendly but not pleading tone, allowing the user to feel comfortable with any decision.
The impact of choosing an ethical design
Contrast a confirmshaming dialog ("Yes, I want to save money" / "No, I have plenty of money") with one with neutral options ("Accept" / "Reject"). The difference in how the user perceives the interaction is abysmal. By opting for an ethical design, companies not only avoid generating a negative experience, but also strengthen loyalty and the positive perception of their service. Prioritizing clarity over manipulation is always the best strategy. 👍