A Nomisma analysis positions extra virgin olive oil as the third most representative product of Italy, after pasta and pizza. It is in 96% of purchases and is associated with quality, territory, and health. The profile of the usual buyer is typically over 45 years old, with children, from the south, attentive to origin and DOPs. Demand for information on its benefits drives sales, and interest in oleotourism is growing.
Technology and traceability: keys to an evolving sector 🔍
The growing demand for transparency on origin and properties drives the use of technology. Traceability systems with blockchain, QR codes on bottles linking to harvest and mill data, and apps that verify authenticity are trends. This digitalization responds to the consumer's need for information and combats fraud, adding value to a product where territory is decisive.
The liquid gold and its army of expert palates custodians 👨🌾
It seems that to appreciate a good EVOO, one must meet certain requirements: be over 45 years old, have raised at least one child, and, preferably, reside south of Rome. The rest, according to the study, are in training phase. That said, we all yearn for the bottle that tells its entire life story with a QR code, because if we don't know the exact plot it came from, are we drinking oil or just a simple salad lubricant?