Ferrari has announced the unveiling of its first fully electric vehicle for next May in Rome. Named Luce, it will be positioned as a four-seat GT crossover. Its initial reference price is around 550,000 euros, a figure that significantly exceeds the Purosangue and approaches hypercar territory. The brand prioritizes traditional philosophy and exclusivity over sales volume.
Electric Philosophy: Smooth Power and GT Range 🔋
The Luce will not seek to break raw acceleration records, but to offer a refined electric driving experience in line with the Ferrari DNA. Managed power is expected to deliver a progressive torque curve and a useful range for long journeys, aligned with its Grand Touring character. The electric platform will be proprietary, developed to guarantee rigidity and optimal weight distribution, maintaining the brand's dynamic essence.
The Luce's Battery: More Expensive Than Your House and Your Neighbor's 💸
With a price ranging between half a million and six hundred thousand euros, the Luce presents a peculiar economic equation. Its cost is equivalent to a well-stocked portfolio of combustion supercars, or an apartment in a major city. Ferrari seems to be betting on a customer for whom the term high-end falls short. It remains to be seen whether the sound of the inverter excites as much as a V12, or if electric silence is the new supreme luxury.