Dairy Queen Tests AI Chatbot at Drive-Thru Windows

Published on April 22, 2026 | Translated from Spanish

The Dairy Queen restaurant chain, in collaboration with the company Presto, will implement an artificial intelligence chatbot at its drive-thru windows. The goal is to streamline the ordering process and suggest additional products to customers. For the user, this could translate to faster service with fewer errors, reducing wait times during peak hours.

A Dairy Queen drive-thru window with a screen showing an AI chatbot taking an order.

Integration of Conversational AI in POS Systems 🤖

The system is based on a natural language model integrated into existing point-of-sale systems. The chatbot processes the customer's order in real time, confirming items and making recommendations based on the initial order and popular combinations. Presto's technology aims to understand variations in speech and accents, a key technical challenge. Interaction data is used to refine suggestions and the accuracy of voice recognition.

The New Employee Who Never Tries the Ice Cream 😅

Imagine the scene: you're trying to explain to a digital voice that you want your Blizzard extra mixed, but you only get responses asking if you want to add bacon. Human interaction is reduced to negotiating with a machine that thinks chocolate and french fries are a good idea. And while you wait for the system to understand your simple request, you think that maybe the employee it replaced would have been faster, and with better judgment about flavor combinations.