BMW has unveiled the updated 7 Series in Beijing, with visible changes and an expansion of its engine lineup. The design receives a tweak, with squarer headlights and an oval grille with perimeter lighting. The main novelty lies in the range, which adds a diesel, two plug-in hybrids, and three i7 electric versions, the latter with a claimed range exceeding 720 kilometers.
The technical evolution: from combustion to long-range electrification 🔋
BMW's strategy covers all fronts. For combustion, a diesel engine and two plug-in hybrid options are added. The focus is on the i7, with three electric configurations achieving a range close to 730 km according to the WLTP cycle. This figure places the model at a prominent level within the luxury electric sedan segment. Customization is extensive, with two-tone options, 22-inch wheels, and M Sport packages.
Choosing an engine will be harder than finding parking for its 5.4 meters 🤔
With so many options, the online configuration process promises to be an adventure. Deciding between a traditional diesel, a hybrid to use the HOV lane, or an i7 that can almost get from Madrid to Barcelona without recharging may generate more questions than answers. And that's before choosing the two-tone color and the 22-inch wheels, which will likely require an extra budget just for the spare tires. An exercise in patience for the customer, but a success for BMW's customization department.