Formula 1 lands in Monza with a double dose of visual novelties. McLaren presents a special livery that will also be seen at the Spanish Madring circuit, while Ferrari prepares a nostalgic nod to Michael Schumacher. Beyond performance, teams have turned graphic design into a tool for emotional connection with fans.
The image laboratory: when aerodynamics gives way to marketing 🎨
The strategy behind these changes responds to a market analysis. Graphic design departments work with color simulators and augmented reality to ensure the livery looks right on television and social media. McLaren's livery, with blue and orange tones, seeks to reinforce brand identity at two key circuits for its main sponsor. Ferrari, for its part, has turned to the historical archive to recreate the aesthetic of the 1996 F310. These actions require precise logistics, since each paint change involves a sanding and repainting process that can last more than 48 hours.
Fresh paint, same old problems 🏎️
Engineers claim the new coat of paint weighs the same as a family pizza, so no one can complain. McLaren hopes the sky blue will distract rivals in Monza's corners. Ferrari trusts that the memory of Schumacher will give them wings, even though the current car has nothing to do with that V10. What is clear is that, if speed fails, at least the photos will come out nice for the team's album.