The streaming platform Yandex Music has launched an update to its recommendation system My Wave. The novelty is a generative artificial intelligence model called ARGUS, which not only analyzes your listening history but also considers the day of the week, the time, and the device you are using to offer songs tailored to each moment.
ARGUS: a model that understands your digital routine 🎯
The ARGUS system processes contextual data in real-time to personalize the experience. If you listen to music on your mobile during the morning, it might suggest soft rhythms; if it's Friday night from a computer, it prioritizes more upbeat playlists. Yandex claims the model is trained with millions of sessions to detect patterns between the device used and the user's likely mood, without the need for manual intervention.
Now the AI knows you only listen to reggaeton in the bathroom 🎧
Finally, an artificial intelligence that understands you are not the same person when using your laptop at 9 AM as when you put on your headphones at 2 AM. ARGUS already knows that your taste for classical music is just a facade to impress at Zoom meetings, and that your true essence comes out with your mobile on public transport. Next, it will recommend songs based on what you've eaten.