Xbox CEO Asha Sharma has confirmed that Microsoft is scaling back Copilot development on mobile devices and completely halting its arrival on consoles. The move responds to the low interest the AI assistant has generated among users. Additionally, the restructuring includes the departure of two veterans with 24 years of experience and the arrival of Jonathan McKay, former director of ChatGPT, alongside David Schloss from Instacart.
Changes in leadership and technical priorities 🎮
Sharma explained that the company needs to move with greater agility and deepen its connection with the community. The arrival of McKay, who led the development of ChatGPT, aims to refocus the AI strategy toward tools that reduce friction for players and developers, rather than forcing generic assistants. The departure of the veterans marks a shift toward more external profiles less tied to Xbox's traditional culture, with Schloss bringing experience from mass-consumption platforms like Instacart.
Copilot runs out of battery on the controller 🔋
It seems Microsoft's assistant couldn't even load the saved game. While players asked for something useful, like a button to skip tutorials, Copilot showed up with tips for organizing the inventory. Now, with the former head of ChatGPT at the wheel, maybe the next assistant will at least know how to tell the difference between a final boss and a shopping list. Less talk about productivity and more help getting through levels, please.