Xbox debuts startup animation on May thirteen with new logo and sound

Published on May 07, 2026 | Translated from Spanish

Xbox head Asha Sharma has announced that a new startup animation will arrive on Xbox consoles on Wednesday, May 13, as part of a brand image renewal. Through her X account, Sharma showed a brief video where the new Xbox logo takes center stage, accompanied by a also renewed startup sound.

Nighttime animation of an Xbox console showing the new bright green logo when turning on with a renewed sound.

Technical details of the new startup sequence 🎮

The animation was developed by the Xbox design team in collaboration with external studios. The new logo maintains the silhouette of the classic logo, but with a more minimalist and dynamic finish. The startup sound has been redesigned to offer a smoother and more modern transition. The update will arrive via a system update, with no need to download additional content. The new sequence is expected to slightly reduce initial loading time.

Finally something new to see before the dashboard freezes 😅

Because yes, just what we needed: a 10-second animation that we'll see twice before the console freezes updating the firmware. But hey, at least the logo now has a cool little shine and a sound that doesn't sound like a microwave finishing its cycle. I guess it's better than that awkward silence while you wait for FIFA to start.