Waseda Academy has launched an unusual collaboration with six popular anime and manga series, including Medalist, Attack on Titan, and Ace of Diamond. Under the slogan There is someone who teaches seriously, the new advertisements feature fictional instructors such as Jinpachi Ego from Blue Lock and Levi from Attack on Titan, who now adorn the intensive summer courses aimed at elementary, middle, and high school students. Visual images and a web video are already available.
How educational marketing uses anime characters to attract students 🎓
Waseda Academy's strategy employs characters with teaching or guiding roles in their respective works. From Blue Period, art teacher Masako Saeki; from Blue Lock, coach Jinpachi Ego; and from Cells at Work!, figures who educate about the human body. Each character represents a subject or educational focus, linking the discipline of anime with real-world academia. The campaign uses a web video and visuals showing these instructors in a school setting, aiming to connect with young people who recognize these characters as authorities in their fields.
Levi cleaning the classroom and Ego breaking exams: the ultimate curriculum 📚
Imagine arriving at math class and Levi from Attack on Titan demanding you have an immaculate desk before solving equations. Or Jinpachi Ego telling you that if you don't pass the exam, your dream of getting into university is an illusion. The academy promises intensity, but at least you won't have to face a titan to pass. Just an anime teacher who will look at you with disdain if you don't turn in your homework on time.