Volvo plans to assemble a family SUV at its South Carolina plant, while the EX60 lands this summer with a price tag of $59,795. The Swedish brand is seeking a reset in the United States, facing the challenge of offering a profitable and attractive electric vehicle in a market where few have succeeded outside of China, home of its owner Geely. Affordability is key after the EX30's decline due to cost overruns and safety issues.
Multi-fuel strategy for the Volvo family SUV 🚙
The future family SUV could employ a multi-fuel strategy, according to the company. This would involve offering electric, hybrid, and perhaps internal combustion versions on the same platform, adapting to North American demand. Volvo seeks to balance costs and technical appeal, integrating next-generation batteries and flexible propulsion systems, a pragmatic approach to navigating tariff and charging infrastructure challenges in the region.
The EX30 went on vacation without telling Volvo 😅
The EX30 promised to be Volvo's accessible car, but tariffs and some safety issues sent it back home ahead of time. Now the Swedish brand is trying to convince Americans that a $60,000 family electric SUV is a bargain. Sure, if you don't mind selling a kidney to pay the monthly payment, it's all a matter of priorities.