Former President Donald Trump has embraced artificial intelligence as a propaganda tool on Truth Social. From fake endorsements by Taylor Swift to a photomontage as the Pope, his AI-generated content seeks to provoke and attack rivals. He has even published these materials from official White House accounts, consolidating a new form of political communication. 🤖
Deepfake technology at the service of digital strategy 🎭
Trump's content uses generative AI tools such as Stable Diffusion or Midjourney to create hyper-realistic images and videos. These systems, trained on millions of visual data points, allow for the generation of highly detailed fictional scenarios. The deepfake technique, combined with real-time editing, facilitates the production of viral messages without the need for professional equipment. The White House has not regulated its use on official accounts.
From Jedi to Pope: the catalog of presidential memes 😂
Trump's gallery includes everything from a muscular Jedi to a golden statue of himself in Gaza. In another video, he himself throws liquid at protesters with the grace of a B-movie actor. It seems that AI not only generates images, but also a new form of political humor: that of a president who becomes his own meme. At least, he no longer needs Photoshop to look like a superhero.