Tesla has filed a trademark application for the logo of the new Roadster 2, an electric sports car announced in 2017 but whose launch remains undated. The design registered with the USPTO shows an elongated hexagonal shield with four vertical lines at the base. Fans are already comparing the shape to a cobra, a praying mantis, or the Millennium Falcon from Star Wars.
The four lines: speed, fans, or stellar docking 🚀
According to the official documentation, the lines represent concepts such as speed, propulsion, heat, or wind. However, the technical community speculates that they could allude to an aerodynamic system with four active fans, similar to those in Formula 1 cars. Another theory links the design to the docking panel of SpaceX's Starship V3. The slanted uppercase typography of the Roadster name reinforces a retro-futuristic air reminiscent of 1980s prototypes.
A logo that promises more than the car itself 😅
At this rate, the Roadster logo will reach dealerships before the car itself. Meanwhile, graphic designers are rubbing their hands together over the new emblem, which already has more conspiracy theories than a Cybertruck user manual. If the car ends up looking like the logo, it might even be worth waiting another seven years. Or not.