Spotify has announced Reserved, a program that allows Premium users to buy concert tickets before the general public. The lucky ones will receive an email and in-app notification to purchase up to two tickets within a one-day window. The company warns that there will be more superfans than seats, so not everyone will receive an offer. The system launches this summer in the United States.
How Spotify detects bots in ticket selection 🎫
To prevent bots from hoarding offers, Spotify will monitor Premium users' activity during the selection process. The platform will analyze listening patterns, usage frequency, and in-app behavior. Only those considered legitimate superfans will receive the invitation. Additionally, no service fees will be added to tickets purchased through Reserved. The program will expand to more tours and markets in the future.
The music lottery: luck, subscription, and a one-day sale 🎲
So, to be one of the chosen ones, you need to be Premium, listen to the artist on repeat, and pray that the algorithm doesn't mistake you for a bot. And if you're lucky, you'll have 24 hours to buy two tickets before they sell out. The rest will have to wait for resale or listen to the concert from home. Spotify promises no extra fees, but nobody said it would be easy.