Sony has begun sending notifications to PlayStation 4 users who have Grand Theft Auto 6 on their wishlist, urging them to upgrade to a PlayStation 5. The strategy is clear: the company wants players to jump on the next-generation train before the release of the most anticipated title of the year. This move, spotted by several users on social media, suggests that Rockstar's marketing campaign is already underway, even though the game has no specific release date.
The technical play behind the generational push 🎮
Sony's decision is no coincidence. Grand Theft Auto 6, built on the RAGE 9 engine, requires hardware with an ultra-fast SSD and a Zen 2 CPU to handle its dynamic open world and advanced AI simulation. The PS4, with its mechanical hard drive and Jaguar processor, simply cannot run these mechanics without long loading times or drastic cuts in traffic and pedestrian density. Sony knows that selling the PS5 depends on titles that showcase this technical gap, and GTA 6 is the perfect workhorse.
The wishlist as an emotional bait 😅
It's brilliant, really. You add GTA 6 to your PS4 wishlist, excited about driving a flying car, and Sony replies: Buddy, your console isn't up to the task, buy a PS5. It's like inviting a friend over for dinner and, upon arrival, telling them they're not hungry. The strategy is as subtle as a hammer: if you don't have the new console, your wishlist is just a museum of broken dreams. At least now we know that GTA 6's marketing starts with a dose of reality.