Netflix staged a promotion on the Guadalquivir River for the second season of the series Berlín, which features Seville as its setting. Thousands of people attended with high expectations, but the atmosphere was more about patient waiting than a non-stop party. The highlight came with the surprise performance by Rosalía, who sang only two songs. Despite the brevity, the artist connected with the audience and elevated the event's energy, which included multiple nods to Sevillian culture.
The logistics behind the floating spectacle 🎛️
To set up the event on the river, the technical team deployed a modular platform anchored to the bottom of the Guadalquivir, with directional sound systems to avoid annoying echoes. LED lighting synchronized with the rhythms of the performances and high-brightness screens were used to combat daylight. The electrical connection was made from dry land via a protected underwater cable. The entire deployment was planned in three weeks, coordinating with the port authority to avoid interfering with river navigation.
Two songs and eternal glory 🎤
Rosalía appeared, sang two songs, and left. Enough for the audience to forget the hours of waiting under the Sevillian sun. The strategy was clear: leave people wanting more, like when you're served a portion of fried fish and it's taken away after two bites. Some attendees commented that the wait was worth it, although others suspect the artist was in a hurry to get to the appetizer. Be that as it may, the event achieved its goal: to have everyone talking about Berlín and its fleeting but intense connection with Seville.