Riquelme accelerates his plan for Real Madrid amid election advance

Published on May 24, 2026 | Translated from Spanish

Cox CEO Enrique Riquelme has revealed that his team is working against the clock to present an exciting proposal before May 23, the deadline for Real Madrid's elections. Without yet confirming his candidacy, he warned that these elections could be the club's last if a possible privatization materializes. He explained this during his speech at the VII International Expansion Forum, where he acknowledged that the early election has forced them to modify their initial roadmap, planned for 2028.

businessman in a dark suit urgently reviewing a digital timeline on a transparent holographic screen, calendar marked May 23 with red alert glow, architectural blueprints of a modern stadium being unrolled across a glass table, team of analysts pointing at financial projections and infrastructure diagrams, dramatic office with city skyline at sunset, cinematic technical visualization, photorealistic engineering illustration, intense focused expressions, motion blur on documents being shuffled, warm corporate lighting with cool blue screen reflections, ultra-detailed office environment

The technical strategy Cox is considering to modernize the club 🏟️

Sources close to the project indicate that Riquelme's proposal is based on a comprehensive digitalization plan for the stadium and sports management. The implementation of real-time data analysis systems is being considered to optimize team performance and the member experience. A blockchain-based ticketing platform is also being considered to guarantee transparency in resale. All of this, according to technicians, would allow for reduced operating costs and increased sponsorship revenue, although the tight two-month deadline raises doubts among developers.

Riquelme's Plan B: privatizing Madrid to avoid the early shift 😏

If Riquelme's candidacy fails to convince the members, he always has the privatization ace up his sleeve. Because, let's be honest, governing a club with 100,000 owners is like trying to park on the Castellana on match day: everyone has an opinion, no one gives way, and you end up in a paid parking lot. The businessman has already hinted that if he's not allowed to play, he'll take the stadium, the trophies, and, while he's at it, the coffee machine from the boardroom. Of course, he promises the offer will be exciting, which is the go-to word for any candidate who still doesn't know what they're going to do.