The visual effects studio Refuge has announced the opening of offices in California, New York, and New Jersey. As part of its growth, it brings on Jason Sperling as VFX supervisor, Matthew Poliquin and Hallana Paula Barbosa as executive producers, and Michael Lebensfeld as director of new business. Founder Fred Ruff aims for the team to anticipate problems and offer multiple solutions to clients.
A bet on technical anticipation in VFX 🚀
Refuge's strategy focuses on proactive resolution of technical problems. According to Ruff, the goal is for artists to exceed client expectations by preparing multiple solutions before conflicts arise. With Sperling overseeing workflows and Poliquin and Barbosa managing production, the studio aims to optimize complex processes. Lebensfeld, for his part, will explore new business partnerships in the three states.
Four new bosses and an office with a view of bureaucracy 😅
Because what the VFX world really needed was more executives. Now, when an artist asks why their render takes three days, they'll have four people ready to explain it with bar charts. Sure, at least they promise to anticipate problems. In other words, predict the future. A skill that, in film, is usually reserved for science fiction screenwriters, not producers.