Amazon Prime Video is jumping on the short video bandwagon with a new feature called Clips. This vertical feed offers snippets extracted from series and movies in the catalog, allowing users to watch them and, if interested, access the full title to rent or buy it. The feature updates based on each user's viewing history, personalizing the experience.
How Clips works: algorithm and real-time recommendations 🎬
Clips is integrated into the Prime Video app as a vertical feed, similar to other platforms. The content is generated from the general catalog, selecting key scenes from series and movies. The algorithm analyzes the user's viewing history to offer relevant clips, updating the feed each time the feature is accessed. Previously, Prime Video already tested a similar feed with NBA highlights, but now the experience extends to all its content.
Clips: because browsing the catalog was already too much effort 😅
Now, instead of wasting five minutes choosing what to watch, you can waste ten watching random clips of things you might not be interested in. It's like TV channel surfing, but with more algorithm and less surprise. Sure, at least now you'll know that 80s movie you never saw has an acceptable chase scene. Progress, folks.