OMODA & JAECOO has managed to increase the profitability of its commercial network in Spain to 3.4%, a figure the company considers key to its growth. With this progress, the Chinese firm plans to reach 115 dealerships in the country by 2026, thereby strengthening its presence in the competitive Spanish automotive market.
Technical strategy and digital expansion to sustain growth 🚀
The brand is betting on a combination of modular platforms and electrification systems to attract a diverse audience. Its dealer network relies on digital tools for inventory management and CRM, allowing it to optimize stock and reduce operating costs. This technical approach aims to maintain profitability above 3% while doubling the number of sales points in two years.
3.4% profitability: enough to pay for morning coffee ☕
A 3.4% profitability may seem modest compared to figures from other sectors, but in the automotive world, it is almost a miracle. With those margins, dealerships can afford a black coffee, no milk or sugar, and maybe save up for a cookie. Of course, if things keep going this way, by 2026 they might even treat you to a cortado.