Netflix takes a firm step into production with generative artificial intelligence by launching INKubator, a native GenAI animation studio. According to recent job postings, this next-generation creative space will focus on producing animated shorts and specials through experimental AI-driven processes, combining new tools with traditional practices to enhance storytelling.
AI as an ally in animation workflows 🎨
INKubator aims to provide creators with an art-focused environment where generative artificial intelligence acts as a complementary tool, not a substitute. Experimental processes range from storyboard generation to creating backgrounds and characters, all supervised by human artists. Netflix promises that the studio will integrate these workflows with traditional techniques, seeking a balance that streamlines production without sacrificing creative control. The job postings indicate they are looking for profiles with experience in both classic animation and handling AI models.
The day ChatGPT did the storyboard 🤖
Because, of course, what was missing was a screenwriter having to argue with an AI about whether the character should turn left or right. Now, INKubator artists will not only deal with deadlines but also with algorithmic hallucinations that draw a three-headed dog when you asked for a cat. But don't worry, it's experimental. If something goes wrong, they can always blame the prompt.