The Minister of Culture has pointed out that Israel's participation in international fairs and competitions seeks to improve its public image while allegations of human rights violations persist. According to his statements, it is not about individual artists, but about an official representation of the State through pavilions and institutional delegations.
The propaganda algorithm: how cultural technology whitewashes reputations 🎭
Israel's strategy is not new: using global cultural platforms as a technological and artistic showcase. Pavilions with augmented reality, startup exhibitions, and high-profile delegations seek to associate the country brand with innovation and progress. This approach, supported by digital marketing tools and data analysis, aims to divert attention from UN and Amnesty International reports on illegal settlements and the use of lethal force against civilians.
The pavilion that sells you peace while rubble crunches 💥
It's curious: you set up a stand with LED lights, holograms, and a discourse on coexistence, and suddenly people forget that outside there are walls, checkpoints, and bombings. Just like at a car fair, where they show you the electric model while the factory pollutes the river. The trick works: some applaud the innovation, others wonder if the smoke comes from the stage or the neighbor.