The College of Physicians of Castilla-La Mancha has launched a campaign on social media under the slogan #YSeHaNormalizado for doctors to recount their daily experiences in hospitals and health centers. The initiative aims to highlight the lack of professionals, excessive workloads, and precarious conditions that, according to the entity, jeopardize the sustainability of the public healthcare system in the region.
Digital platforms as a healthcare diagnostic channel 🩺
The campaign uses Twitter, Instagram, and Facebook as a social thermometer to collect qualitative data on healthcare services. Testimonials tagged with #YSeHaNormalizado are aggregated on a digital dashboard that allows the College to identify patterns of overcrowding in emergency rooms, delays in diagnostic tests, or lack of replacements. This active listening methodology on social networks provides a real-time snapshot of the healthcare collapse, complementing official reports with direct experiences.
Normalizing the abnormal: the new regional sport 😅
The campaign invites doctors to share their anecdotes, and the community is already speculating about the hits: from treating a patient with a 2019 X-ray because the new one is in queue to diagnosing flu via video call from the break room. Because if there's one thing the system knows how to do, it's turning the surreal into routine. Of course, all under the trendy hashtag, which sounds more like a yogurt slogan than a cry for help.