Marco Rubio proposes direct relationship with the Cuban people

Published on May 24, 2026 | Translated from Spanish

United States Secretary of State Marco Rubio surprised by announcing a new strategy toward Cuba. In a video in Spanish, he accused the island's government of looting billions through companies like GAESA, controlled by the Armed Forces. Meanwhile, the people face blackouts, lack of fuel, and food shortages. Rubio proposed bypassing the authorities and establishing a direct link with citizens.

Cuban family standing in dim candlelight beside a broken electrical meter, a smartphone displaying a US State Department video interface held by a young man, shattered concrete floor showing rusted fuel pipes, empty shelves with scattered rice grains, a military-style building marked with GAESA logo visible through a cracked window, photorealistic technical illustration, dramatic chiaroscuro lighting, deep shadows contrasting with the phone screen glow, dust particles suspended in air, peeling paint on walls, hyper-detailed textures of worn clothing and weathered infrastructure, cinematic composition with wide-angle lens effect

The GAESA model and its impact on connectivity 🌐

GAESA not only controls hotels and stores, but also Cuba's technological infrastructure. It operates the few internet access points and distributes mobile data at high prices. This monopoly limits connectivity and digital development for the population. While the government obtains foreign currency, Cubans pay high rates for slow and restricted services. Rubio's proposal aims to create alternative channels that bypass this control, although its technical feasibility is uncertain.

The new diplomacy: bypassing the government, but not the rafter 🛶

Rubio wants to speak directly to the Cuban people, but perhaps he should consider that many are already speaking directly to the sea. While politicians discuss strategies, Cubans solve the connectivity problem with rafts and shortwave radios. The proposal sounds good, but the island's government has experience dodging blockades. In the end, the only thing that will arrive directly will be the next power outage.