The Riviera Maya was the setting for the Platino Awards gala, which this year has Los Domingos and Belén as the big favorites with eleven nominations each. Both compete for the Best Ibero-American Fiction Film award alongside It's Still Night in Caracas, The Secret Agent, and Sirât. In directing, Alauda Ruiz de Azúa, Dolores Fonzi, Kleber Mendonça Filho, and Oliver Laxe stand out, while in acting, names like Blanca Soroa, Patricia López Arnaiz, and Alberto San Juan seek to take home the award.
The algorithm behind production: how audience data is measured 📊
The Ibero-American film industry has integrated technological tools to analyze the performance of movies on digital platforms. Big data systems process variables such as viewing time, pauses, and scene replays to predict box office success and awards. In the case of Los Domingos, data shows a retention peak in the climax scene, while Belén records higher social media interaction. These metrics, although they do not determine the award, are used by distributors to adjust release strategies.
Eleven nominations and not a single gap on the red carpet 🎬
With eleven nominations each, Los Domingos and Belén seem to have arrived at the Riviera Maya with the same confidence as someone going to a buffet: they know they will take something, but they don't know if it will be the grand prize or just an appetizer. Meanwhile, the nominated directors pretend they don't care, although you can see the sweat on their foreheads as they walk the red carpet. In the end, the only sure thing is that the catering will be good and that someone will leave empty-handed, but with a souvenir selfie.