Last weekend, Lisbon became the epicenter of entertainment with the WOW 30 event, which brought together 4,000 fans. The evening was supported by figures such as Topuria and Cristiano Ronaldo, elevating the profile of a night that combined high-level fights with a vibrant atmosphere. The event not only celebrated sports but also consolidated the Portuguese capital as a key destination for future shows by the company.
The logistics behind a massive show 🎯
To manage 4,000 attendees in an enclosed venue, the WOW team implemented an access control system based on dynamic QR codes and biometric validation at strategic points. LED lighting synchronized with Dolby Atmos surround sound allowed for an immersive experience without relying on giant screens. Additionally, the live broadcast was optimized with a private 5G network, reducing latency to less than 50 ms for remote viewers. All of this was coordinated from an IoT control center that monitored the flow of people and ambient temperature in real time.
Cristiano and Topuria: the godfathers who never fail 😎
Seeing Cristiano Ronaldo and Topuria together at WOW 30 was like putting Messi and a trendy YouTuber together: you know something big is going to happen, but you don't know if it's for sports or ego. While Cristiano posed with his trademark smile, Topuria tried not to look like just another fan. In the end, the Portuguese community celebrated that two such different figures coincided in the same ring, even if only to say hello. The important thing is that no one asked the referee for an autograph.