The European Union is preparing to regulate deepfakes generated by artificial intelligence, those visual or audio contents so realistic that we can no longer distinguish the authentic from the fake. The problem is serious: 98% of online deepfakes are non-consensual pornography, and 94% of victims are women. Nudifier apps worsen the situation by digitally undressing real people.
How AI generates fake intimate images and what the EU plans 🤖
Nudifier apps use generative adversarial networks, trained with thousands of images of naked bodies, to remove clothing from a real photo. The result is a hyperrealistic montage that the victim did not authorize. The EU proposes labeling these contents as manipulated, requiring transparency from developers, and creating sanctions for those who distribute this material without permission. The regulation aims to shut off the technical tap.
The most used nudifier: now with a warning label ⚠️
The companies behind these apps are surely delighted: they will create a consent button that no one will read, a checkbox that will say something like I agree not to use this for revenge. Because, of course, the problem is not the technology, it's that people don't know how to use it. We'll see how they label a deepfake of a politician dancing, or of a celebrity without a shirt. Ironies of regulating what should never have existed.