Jon Kortajarena becomes the face of the new Zara Man short film, shot in A Coruña, to present the limited collection Into the Process. The proposal celebrates pattern making, tailoring, and quality finishes. In the Instagram clips, the model portrays six professions that give their names to the garments: dancer, magician, actor, gallerist, architect, and photographer.
Pattern making as the technical foundation of textile development 🧵
The Into the Process collection relies on a technical approach that prioritizes garment construction. Each profession portrayed by Kortajarena seeks to link the garment to a specific process: the dancer requires mobility, the magician demands precision in cuts, the actor requires versatility. The finishes are worked with reinforced seams, selected interfacings, and patterns that respect the fabric's drape. There is no radical experimentation, but applied craftsmanship.
Six professions, one model, and a salary for everyone 💼
Kortajarena plays the dancer, magician, actor, gallerist, architect, and photographer in the same short film. In other words, he works more than a freelancer in crisis without leaving a Zara jacket. The collection is called Into the Process, but watching the making of, the real process is seeing how a single man can bill six professions while the rest of us try to decide what to order for dinner.