Italy embraces cycling: eleven million pedal this summer

Published on May 10, 2026 | Translated from Spanish

More than 11 million Italians will use bicycles for their summer vacations, according to Confturismo-Confcommercio. This data reveals a significant increase: 4.6 million will bring their own bike (+0.6 million compared to 2023) and 6.6 million will opt for rental at their destination (+1.1 million). The Giro d'Italia has fueled this two-wheeled craze. 🚴

Italian cyclists pedal along the sea at sunset, with their own and rented bikes, reflecting the summer boom on two wheels.

The technical development driving tourist cyclists 🔧

This boom demands finer logistics. Bicycle manufacturers have adjusted their carbon and aluminum frames to offer folding and electric models, designed to take up little space on trains or planes. Rental apps, with geolocation and integrated payments, make it easier to access safe routes. Charging stations for e-bikes are multiplying in hotels and campsites, while mobile workshops offer express repairs at tourist spots. Technology, at the service of vacation pedaling.

When your €4,000 bike travels better than you do 😅

Because, of course, 4.6 million Italians will bring their own bicycle. That means over 4 million poorly adjusted bike racks, arguments at toll booths, and the drama of seeing your carbon frame checked in as special luggage. Rental companies, for their part, are rubbing their hands: 6.6 million customers who will pay for a bike that might not have the saddle to their liking. The Giro fever is cured by sweating, but also by losing a bit of patience.