The new promotional video for Horizonte has accumulated thousands of views and shows a relaxed Iker Jiménez, with a humorous touch that contrasts with his usual seriousness. The journalist takes the opportunity to launch a critical comment towards TVE, before the world champion Maradona puppet declares that the show is going to be top-notch. This all happens following the controversial lawsuit by Manos Limpias against Zapatero and the correction of previous information.
Viral production as a digital positioning strategy 🚀
The Horizonte team has opted for a short, direct format, optimized for social media, combining fast editing with an animatronic Maradona puppet. Technically, the video uses syncopated editing and sound effects that reinforce the visual gag. This piece aims to capitalize on viral reach following the correction of erroneous data spread by other media, showing a lighter side of the program without losing its analytical character.
Maradona, laSexta's new star presenter ⚽
The fact that the Maradona puppet is the one to put the finishing touch on the promotional video is a clear statement of intent. If Iker Jiménez is already hard to beat in charisma, a plastic Maradona who assures that the show will be top-notch raises the bar to unexpected heights. Could this be the new direction for television? Perhaps soon we will see a robotized Chiquito de la Calzada presenting the evening news.