AI in gaming: democratization or digital clone factory

Published on May 25, 2026 | Translated from Spanish

Artificial intelligence promises to open the doors of video game development to anyone with an idea, removing the programming barrier. This reduces costs and speeds up processes. However, Claire Jackson warns in New Scientist that the tool, if not used judiciously, can generate repetitive content. The result: games that seem to come from the same template, losing the spark of human creativity and the particular styles of each creator.

videogame development scene, a human hand placing a glowing blue idea bulb into a 3D modeling software interface on a monitor, while a robotic arm simultaneously stamps identical gray game templates onto an assembly line, each clone game showing identical pixel art forests and castles, the human creator side shows unique hand-drawn character sketches on paper scattered nearby, the clone factory side shows endless repetitive game boxes stacking up, cinematic technical illustration, split composition contrasting organic creativity versus mechanical repetition, dramatic side lighting, photorealistic render, digital tools and hardware visible, action of creation versus cloning happening simultaneously

The technical dilemma: automation versus originality 🤖

AI is effective for tedious tasks like generating textures, basic animations, or filler dialogue. The problem arises when it is used for the core game design: AI tends to average solutions, offering what is statistically probable, not what is surprising. Two developers with different visions could obtain mechanically similar results. Technology, by itself, does not distinguish between a risky creative decision and a functional cliché. The real challenge is to limit its use to secondary aspects.

My first game with AI: a copy of your copy 🎮

You dreamed of creating a unique RPG, but the AI gave you back a generic hero with blonde hair, a sword, and a mission to kill rats. And the worst part: your friend, unknowingly, asked for the same thing and got the same character, but with blue pants. The technology democratizes, yes, but it also turns your masterpiece into a cheap clone. In the end, the only human decision that matters is to turn off the automatic generator and open a notepad.