Google Marketing Live 2026 has made it clear that static advertising is on its last legs. The company unveiled a revamp of its formats where ads transform into AI-generated conversations. Gemini models enable everything from recommendation lists to real-time chat agents, redefining the interaction between brands and users.
Gemini as the engine for dynamic ads and conversational agents 🤖
The technical core of this revamp is Gemini, which processes user queries to generate personalized creatives instantly. Formats like Conversational Discovery adapt the sales pitch based on search context, while AI-powered Shopping ads build dynamic product lists. Business Agent for Leads goes a step further, operating as an autonomous assistant that qualifies prospects without human intervention, all within the Google Ads ecosystem.
Goodbye to the banner that didn't look at you, hello to the ad that won't let you go 🗣️
Soon we will miss those discreet banners that just blinked without bothering. Now ads will ask you what you need, recommend products, and even ask for feedback. The dream of every seller: a salesperson who never rests. The user's nightmare: not being able to ignore the seller because now the ad follows the conversation.